May/01/20 09:48 Filed in: Google Ads | PPC | SEO
CTR. It stands for click-through rate, and it's something you should care about if you care about attracting paying customers.
Learn the strategies and tactics to boost your site's click-through rate (CTR), so it gets more organic Google clicks, leads, and sales.
The 3-Step Path to a Higher CTR
CTR measures how many of your site's visitors take the next step in your funnel.
Think of it as the second base of funnel marketing. When a visitor clicks through, it means they are responding to your ad. That's a good thing. As any digital marketer knows, this is not the end of the road. Just because someone clicks on your Google ad or listing, doesn't necessarily mean they'll go all the way. Many visitors jump ship before proceeding through the rest of your funnel. Whether your aim is a purchase or membership or e-mail sign up, a robust click-through rate is the first step to conversion.
Here are the three areas to focus on to boost CTR.1. Use the Right Keywords
Research and use long-tail keywords
The more words someone uses when searching, the more intent they are at committing to a purchase.
For example, someone searching for "used cars in Stockton, CA" is a more committed browser than someone just searching for "cars," or even "used cars."
So, meet a searcher where they are and capitalize on their intent.
There are many ways to do keyword research. DIY SEO sites offer comprehensive (and costly) keyword tools to help you hone in on the language your potential customers are using for search.
You can also save yourself the time and resources by leaving it to the pros. At One Eleven Web Design
, our services include SEO optimization
We can find your perfect keywords, then make sure to include them in the essential aspects of your Google ads, like your URLs and title tags
The result is you get found online, and realize the CTR that guides the serious customers your way.2. Use Plenty of Visuals
Ask any successful digital marketer. Content is getting more and more visual all the time.
We are visual by nature and can process images much faster than written words. As a result, most people respond to image content.3. Optimize Site Speed
It is a well-known fact that a website has just a few seconds to upload before a visitor abandons it out of impatience.
You'll want your site to be all aces when it comes to upload speed, and for this, you'll need some technical knowhow.
One Eleven's services include website optimization and development
Bottom Line: Google Clicks Mean Business
If you're like most local businesses in the Stockton area, your digital presence is the lifeblood of your organization. More Google clicks can mean more traffic, which can translate to more customers.
Leave the vital task of SEO management
to the pros. The health of your business depends on it.