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7 Social Media Marketing Mistakes to Avoid for Small Businesses


In 2020, there were 3.6 billion social media users worldwide and the number keeps growing. This is a huge potential customer base for your business, but how do you get on their radar?

If you're on social media but not seeing results and growth, you might be making some beginner's mistakes. Whether you're promoting your products or your personal brand, you need to have a strategy in order to see growth.

Keep reading to learn 7 common mistakes you might be making with your social media marketing and how to fix them.
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7 Web Design Tips to Help You Build a Great Website


Did you know that only 64% of small businesses have their own website?

In a world that's so digitally-driven, it's hard to get by without an online presence.

It's easy to feel overwhelmed by the idea of creating a website, but there are plenty of ways you can make an engaging website yourself!

Check out our guide below for seven web design tips to get you started! Read More…

Great SEO Marketing Strategies To Help Boost Your Online Reach


If you want to boost your reach online, you need to engage in SEO. SEO (or search engine optimization) describes the process of trying to rank high on search engines such as Google and Bing. Websites that rank high on these search engines see substantial amounts of traffic and are therefore able to convert a substantial number of sales.

Interested in pursuing SEO? Looking for a little help? Here are some SEO marketing strategies for you to utilize. Read More…

What Is the Google Snack Pack and Why Is It a Must for Local SEO?


What would you do if you saw your foot traffic increase by ten-fold?

Would you hire a new employee? Expand your business? Finally take the vacation you need? Spend an afternoon a week at the beach?

You can make that happen when you harness the power of local SEO and the Google Snack Pack. Here's what every small, local business needs to know. Read More…

Tips for a Successful Business Reputation Management Strategy

Reputation Management Strategy

Your company’s reputation is of the utmost importance. It is what will establish you in your niche and give new customers the confidence to do business with you.

This means that you have to pay close attention to it and ensure that you are putting an image out there that is consistent with your values as a company. This is not always easy, and things can get out of hand very quickly in today’s digital age.

If you would like to know more about how to formulate a reputation management strategy that can take your business to the next level, here are some tips that will help you. Read More…

How to Boost Your Site's Click Through Rate and Get More Google Clicks


CTR. It stands for click-through rate, and it's something you should care about if you care about attracting paying customers.

Learn the strategies and tactics to boost your site's click-through rate (CTR), so it gets more organic Google clicks, leads, and sales. Read More…

5 Fantastic Ways to Get Google Reviews for Your Business

Couple sitting on the couch reading customer reviews of a local business

90% of consumers say they read online reviews before they'll visit a business. On that note, is your business's Google reviews up to scratch? Do you even have any?

You're probably thinking: I want Google reviews for my business! If so, then read on. We'll give you 5 fantastic ways to get more Google reviews. Read More…

5 Key Benefits of Having a Good Reputation for Your Business

Good Reputation

Market research identifies over half a million brands in existence throughout the world. With the same research identifying more than 2,000 different product categories, it is clear that competition is fierce.

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