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7 Social Media Marketing Mistakes to Avoid for Small Businesses

In 2020, there were 3.6 billion social media users worldwide and the number keeps growing. This is a huge potential customer base for your business, but how do you get on their radar?

If you're on social media but not seeing results and growth, you might be making some beginner's mistakes. Whether you're promoting your products or your personal brand, you need to have a strategy in order to see growth.

Keep reading to learn 7 common mistakes you might be making with your social media marketing and how to fix them.

1. You Don't Have a Social Media Plan

A social media plan is an important part of a good digital marketing strategy. It can help you plan your content, track results, set goals, and analyze engagement. Your social media marketing plan should have a detailed schedule for your posts, along with captions, hashtags, and budget for ads.

2. You Don't Know Your Audience Well

One of the main reasons you're not growing on social media is because you don't know your audience well. Who are the people and customers you're trying to reach?

What are their needs, preferences, spending habits, and demographics? Once you have this information, you can plan your social media content accordingly to meet your ideal customers' needs.

3. You Don't Post Regularly

The biggest mistake to avoid on social media is not posting regularly. This is especially important if you have an audience that expects content from you. Also, most social media algorithms push posts from accounts that publish regularly.

At the same time, advertising with Instagram can't replace regular posts for your existing followers. You should plan content for both your paid ads and your main feed in order to grow.

4. You Don't Engage With Your Audience

Social media doubles as a customer service channel where people leave comments, complaints, and feedback. Communicating with customers is key for creating engagement, so make sure to reply to all comments, messages, and complaints.

Ask questions in your posts, use calls to action, use polls, ask people to tag others - anything that'll make your followers interact with your account.

5. You Delete or Ignore Negative Comments

The number rule of good customer service and business reputation is to never ignore or delete negative feedback. Bad word of mouth spreads fast, so try to find solutions for unhappy customers. Other customers will see how you handle negative feedback, so make sure you reply with a positive voice offering help.

6. You Buy Followers and Likes

If you're a serious business, you should never buy followers and likes. First, it's illegal and you could get caught, and second, there's no point in buying bots if you can't sell anything to them.

7. Your Posts Are Not Customer-Centric

If all your social media posts promote your products and brand, you're making a mistake of not being customer-centric. Focus on providing value to the customer and be helpful with your content. Once you gain people's trust, they'll buy from you and become loyal customers.

Don't Make These Social Media Marketing Mistakes
Whether you're a new business or an established company, social media marketing can be tricky if you don't have a plan. Remember these common social media marketing mistakes and keep them in mind when posting content on your channels.

Contact us today and let us help you create a social media strategy that'll bring results!