go out and SURF the web…
It all began on January 11, 2012, when I finished my first website for Century Christian School in Lodi, CA. I built the site because the school was having a tough time finding a local web developer that would maintain the website at a reasonable price. My good friend and Vice Principal of the school asked me to build a website for CCS. I had never built a website, but had just completed building an iPhone App for the construction industry.
I agreed and started building the site in the winter of 2011. When I finished the site, people around Lodi, said I should go into business building websites. I just shook my head in disbelief. After all, I was a sales manager in the construction industry and spent the last 15 years in this industry. I simply had an idea for an iPhone App and learned enough HTML to build a website.
Chris Finch kept asking me what the name of my business was. I kept telling him I didn't have a company and wasn't planning on ever doing this again. Chris said "you don't know the plans that God has for you". So, I reluctantly said the name of my company is Red Truck Studios. The name was in reference to my 1963 VW Crewcab that I had just sold in order to continue paying our mortgage. The crash in 2007 hit pretty hard and the construction industry wasn't turning around. We eventually changed the name to Red Truck Designs and created the logo and tagline "go out and surf the web…"
I ended up putting "built by Red Truck" on the bottom of that website and people actually started reaching out to me. Fast forward a couple of years; in 2014, I wrote a business plan and planned on working for myself by January 2018. It didn't work out exactly like that; after only a year, I walked into my boss' office and quit my job. Business had gotten to the point that I could no longer work after hours and on weekends. This had become a full-time business.
In 2016, I rewrote a business plan and mapped out the next 3 years. This time, I had the experience of being an entrepreneur for a year. I thought about what I would do differently, knowing what I know now. Part of that business plan was to focus in on what I do best, web designing. Stay in my lane and hire the best people in the industry to compliment what we do. That focus exploded my business to a level that I never dreamed of.
So, on January 11, 2018, we changed our name to One Eleven Web Design. January has always been a great month and what better name than to name my business after the day that truly started it all.